Our Chief Executive Team

Mr. Ali Sheneamer has 25 years of collective experience in marketing, sales and general management, of which nine years are in Saudi health insurance, having joined Bupa Arabia in 2013 as Chief Commercial Officer.

Prior to this, Ali served as the Deputy Governor and Chief Operating Officer of SAGIA (now Ministry of Investment) for five years. Ali was previously employed as group marketing head at the National Commercial Bank for two years and engaged in various marketing assignments at Procter & Gamble for eight years.

Ali currently serves as a board member of AMS Baeshen & Co. (a closed joint stock Saudi company) and Tam Development Company. Additionally, he is a member of the SAMA and CHI health insurance committees and sub-committees.

Ali holds a Bachelor of Science in Computer Engineering from King Abdulaziz University, Saudi Arabia.

Mr. Tariq Alamoudi joined Bupa Arabia in 2017.

Prior to becoming Chief Human Resources Officer, Tariq held a wide range of leading roles in the Human Resources Department, on global and regional levels, at Procter & Gamble. Most notably, he led P&G in Saudi Arabia as the country’s HR leader and spearheaded an overseas assignment at the company’s headquarters in Switzerland.

Tariq currently serves as Chairman of the Nomination and Remuneration Committee at the Saudi Tourism Investment Company, and is a board committee member at Saudi Logistics Services, the Ministry of Health’s Makkah Cluster and two new companies established by the Public Investment Fund. He is also a member of the SAMA HR sub-committee, and a Chartered Fellow of the UK Chartered Institute of Personnel and Development (CIPD).

Tariq holds a MBA in strategy and HRM from Griffith Business School and a Bachelor’s Degree in Marketing Management from Griffith University, Australia.

Mr. Atef Mufti joined Bupa Arabia in May 2017.

He began his career with Saudi British Bank (SABB) in 1995, and has spent more than 13 years working in the banking industry. During his tenure, he held senior management roles in branch network, sales and customer services. Thereafter, he assumed executive roles as the Deputy General Manager, Personal Financial Services, responsible for all sales functions (branch, direct sales, financial planning and Takaful sales) in KSA.

Previously, he was the Managing Director for the Saudi Distribution Company (part of the Saudi Research & Marketing Group), followed by two years as the Western Region General Manager for Bank Al Bilad. Prior to joining Bupa Arabia, Atef was the Chief Commercial Officer and a member of the Board of Directors of Panda Retail Co. (SAVOLA Group) for six years. He was responsible for all the commercial buying and supply chain of Panda’s business in KSA, the UAE, and Egypt.

Atef holds a Bachelor’s Degree in Marketing from the King Fahad University of Petroleum and Minerals with a minor degree in management.

Mr. Mohamed El Missaoui joined Bupa Arabia in 2011 as the Director of Total Quality Management. In this role, he oversaw the design and the implementation of the Bupa Arabia Service Excellence Framework, leading the implementation of a number of innovations in the Operations and Healthcare services areas. From 2013, as Director of Operations, Mohamed was in charge of the service operations areas related to customer service, mega accounts, membership fulfilment, and quality. In 2018, he was promoted to the role of Chief Operations Officer.

Previously, Mohamed led a variety of assignments at Unilever MENA. These related to the supply chain, ranging from distribution, logistics, and customer service to industrial engineering and quality. Mohamed has more than 20 years of experience in the insurance, banking and FMCG sectors and, prior to Unilever, he worked for two major North African banks.

Mohamed holds electro-mechanical engineering and MBA Finance degrees.